Udo's pioneering work in health and wellness started over 40 years ago. As a prominent voice of the Healthy Fats/Oils movement, Udo raised manufacturing standards of food oils, including flax oil. In 1994, he co-founded the Udo's Choice supplement brand, a global leader in cutting edge health products specializing in healthy oils, probiotics, digestive enzymes, and greens. Udo is an accomplished author of several books including Fats that Heal Fats that Kill, with 250,000+ copies sold. With extensive education in Biochemistry and Biology, and a Masters Degree in Counseling Psychology, Udo has impacted millions of lives by delivering his fresh message on how to achieve perfect health. For more information on Udo's Choice products, visit florahealth.com.